Many Canadians across the country are using the time at home during the pandemic to start new businesses or build up old ones. Thankfully, the internet is there to give entrepreneurs safe ways to conduct operations online.
However, the surge of new businesses also makes it difficult for you to stand out amid the crowd. Who couldn’t use a boost in sales and popularity?
Here are three ideas that can help raise the profile of your business.
Sell Merchandise
Starting an online store takes way less time, expertise, and work than you think. The benefits of print on demand in Canada help entrepreneurs with a wide range of business models.
Select one or more from hundreds of products out there, including tons of household items. The world of “merchandise” goes far beyond clothing now, and it’s just as easy to have your logo on a blanket as it is a t-shirt.
Once you pick products, designs, and a supplier, the dropshipping approach lets you make sales continually without having to divert attention from the core of your business. The products you sell will give you a direct cash infusion while also increasing your company’s visibility.
Use Social Media Strategically
Everybody knows that there are wonderful opportunities for branding and promotion on social media, but you need to go about it the right way. After you answer a few questions, you’ll be in a better position to connect with your customers.
Who are your core supporters? In what online spaces or platforms do they gather? Each social media platform has its own conventions, and you can’t just plaster your branding in the same way on different platforms.
Make sure not to waste time trying to leverage the wrong space. Be genuine when you describe your product, as you can cast it in a good light without being hyperbolic. You don’t need to get the entire internet’s attention, and sometimes high-profile stunts backfire. Just connect with the people who matter quickly.
Use Your Existing Social Media Channels
Many people already use social media for personal reasons, giving them considerable networks in place they can tap into. Your friend and family likely want to support your business to help somebody they care about.
If you have shared interests, they will probably be genuinely interested in your product or services. There’s nothing wrong with using an existing channel to plug your business. If you over-indulge in promotion, your friends may mute your feed and tune you out, but it’d be negligent to ignore a ready-made network of potential buyers you can tap into for free.
There are countless ways to promote a business, and so long as sales increase and the brand remains respectable, there are no wrong ways to do it. If you’re looking to boost your business from home using strictly digital means, hopefully, some of the above tips inspire you and help drive sales.
