As a hostel owner, you are always looking for ways to increase your revenue and maximize your profits. Ancillary sales can be an effective way to achieve this goal. Ancillary sales are the additional services and products that a hostel offers beyond room rental, such as laundry services, lockers, and vending machines. In this blog post, we’ll share some tips and strategies for increasing ancillary sales in your hostel, which will help you boost your bottom line.
- Offer Unique Experiences: One way to increase ancillary sales in your hostel is by offering unique experiences to your guests. This can be anything from guided tours to cultural activities, cooking classes, or language classes. By providing these unique experiences, you can attract more guests to your hostel and increase your ancillary sales. Also, partnering with local tour companies to offer guided tours can help increase your revenue as well.
- Make Your Amenities Stand Out: To boost your ancillary sales, it’s essential to make your amenities stand out. Guests are more likely to purchase services if they are displayed prominently and if they are visually appealing. Make sure that your laundry services, lockers, and vending machines are easily accessible, and their location is well-lit. You can also offer discounts or promotions on these services to encourage guests to use them.
- Optimize Your Website: To increase your ancillary sales, it’s crucial to optimize your website. Make sure that your website is user-friendly, with clear and easy-to-find information about your ancillary services. Ensure that your website is mobile-friendly and that your services are displayed prominently. You can also add customer reviews or ratings on your website to build trust with potential guests.
- Upsell Your Services: Upselling is a sales technique that can help you increase your ancillary sales. Encourage your staff to upsell your services to your guests. For example, when a guest checks in, the front desk staff can offer laundry services, lockers, or other amenities that they might need during their stay. You can also offer bundle packages that include multiple services at a discounted price.
- Get Feedback: Finally, it’s crucial to get feedback from your guests on your ancillary services. Conduct surveys, use social media platforms to gather feedback, and encourage guests to leave reviews. This feedback can help you improve your services and boost your ancillary sales.
In conclusion, increasing your hostel’s ancillary sales can have a significant impact on your revenue and bottom line. By offering unique experiences, partnering with local tour companies, and promoting your ancillary services, you can attract more guests and increase your sales. However, there’s one more step you can take to get even more exposure for your hostel. Sign up to backpackers.ca and list your hostel to thousands of travelers from all over the globe. With its wide reach and dedicated audience, backpackers.ca is an excellent platform to promote your hostel and attract more backpackers. Don’t miss this opportunity to take your hostel’s revenue to the next level!
